I’ve just pushed my web app live, and ran some ppc campaigns towards it.
So far i have has 130 hits on the landing page look-for.pro/reading_personal_trainers
But i’m not receiving any conversions, any ideas?
Thanks for any help.
Nick
I’ve just pushed my web app live, and ran some ppc campaigns towards it.
So far i have has 130 hits on the landing page look-for.pro/reading_personal_trainers
But i’m not receiving any conversions, any ideas?
Thanks for any help.
Nick
Here’s just a few things I noticed:
Fantastic ideas, I was hoping to use all of that to optimise conversions.
But i think you are right, Since there doesn’t seem to be a technical error. I’ll adjust all of those now, and see how the next few days pan out…
Thanks for the helpful feedback!
Nick
Consider installing https://www.hotjar.com/
You’ll be able to view how users interact with your page and signup process and identify areas where they’re getting confused or drop off.
Also did you test out your webpage with your ideal customer that you want to convert and see what they say? Just talking with them can give you tremendous insight that data alone won’t help you with.
Good ideas, It’s been a challenge designing this app. It’s something i’ve never done before. Usually website design as a hobby. I usually use instapage for landing pages. But couldn’t pull the data in to bubble easily.
I’ve never even had to think about a signup process, usually just sales funnels for enquiries.
Loving bubble.is
It’s one of the most overlooked difficulties when building from scratch.
I design like a programmer, which is to say not well. I’ve found a few bucks spent on https://www.usertesting.com/ returns a great deal.
At first glance,
Some things that jumped out at me:
The UX is a little odd. It says for personal trainers near Reading, but then it has a dropdown, which appears to contradict that. And if personal trainers is the only thing you can search for, why put it in a dropdown?
There isn’t enough contrast between the continue button and the background. I would also consider exploring other options for the button text. Maybe Get Started or something along those lines.
I would emphasize the personal trainers part of the headline over the competitive quotes part. Ultimately, what the user wants is a trainer. That part is also more specific. Find Competitive Quotes could refer to anything. Maybe you can even break it into a headline and subhead, with the headline focusing on finding a trainer and the subhead about getting quotes to find the best value.
Also, don’t forget that the landing page is only one aspect of conversion. You’ll want to consider the ads you’re running as well. Are the keywords you selected attracting the right people? Does the intent match your offer? Does the messaging move seamlessly from the ad to the page?
I hope that helps.