Some things that jumped out at me:
The UX is a little odd. It says for personal trainers near Reading, but then it has a dropdown, which appears to contradict that. And if personal trainers is the only thing you can search for, why put it in a dropdown?
There isn’t enough contrast between the continue button and the background. I would also consider exploring other options for the button text. Maybe Get Started or something along those lines.
I would emphasize the personal trainers part of the headline over the competitive quotes part. Ultimately, what the user wants is a trainer. That part is also more specific. Find Competitive Quotes could refer to anything. Maybe you can even break it into a headline and subhead, with the headline focusing on finding a trainer and the subhead about getting quotes to find the best value.
Also, don’t forget that the landing page is only one aspect of conversion. You’ll want to consider the ads you’re running as well. Are the keywords you selected attracting the right people? Does the intent match your offer? Does the messaging move seamlessly from the ad to the page?
I hope that helps.